About Us

The Red Wing brand is as time-honored and well-respected as Heisler’s Bootery, with its own storied history dating back to 1905. The companies’ shared legacy of quality and service are reflected in many areas:

Both have spent the last 100+ years making and fitting tough, comfortable footwear

Both focus on providing quality, American-made products

Both provide individual, one-on-one customer service

These similarities have created an ideal partnership that continues to grow today.

While Red Wing Shoes have been sold at Heisler’s Bootery since the 1950s, it wasn’t until 2009 that Jim Heisler of Heisler’s Bootery decided to expand and open a separate Red Wing By Heisler store in Crystal Lake. Five years later, Red Wing corporate executives – impressed by the success of the Crystal Lake location – asked that a second Heisler Red Wing store be opened in McHenry.


OUR TEAM

Jim Heisler

Jim Heisler
Owner, Red Wing by Heisler
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Perry Lynch

Perry Lynch
Manager & Corporate Sales, Red Wing by Heisler
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Rebecca Heisler

Rebecca Heisler
Marketing and Corporate Communications, Red Wing by Heisler
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